The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ as they are riding the peak of cellular and online shopping. Actually, these disruptive systems are set to create revolution in the retail sector. Amongst all these new tech styles, image recognition has been mapped out because the emerging technology that has the potential to create the highest impact on sales.
With image reputation technology cellular apps, systems and other software can identify customers from their facial features. Actually, this technology can also be used to recognize different objects based on their features. Because of this the entire globe has become a shop screen for the buyers where they are able to find direct link from the pictures of products printed on a billboard or in magazines acquiring them to the web site or physical location of a retailer. Customers might have more personal pricing solutions experience with this technology as it allows systems and software program to react to an individual. This enables the buyers to get along with scan their desired items quickly and quickly, which, help to bridge the gap between on-line stores and physical shops. The technology enables the devices and/ or website to become intuitive and they react within an engaging way with the consumers. In fact, image recognition technology gets the potential to be an authentic driving pressure for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to make visual searches for this products they select at their products. They can enjoy a fully individualized mobile or online retail experience while near a device. This picture recognition technology actually helps it be easier for mobile and online customers to experience and interact with products. And each one of these can be carried out by just scanning the picture on their smartphone or tablet. A number of brands are already using this technology for his or her online and mobile customers to make product searching more interactive and faster. Generally, most of such applications allow purchasers to snap an image of the product and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the result is created to the consumers.
With such technologies retailers will have enormous opportunities; however, the benefits of these systems are however to be realized totally. Based on the recent market tendencies the experts have got opined that around 12% individuals are expected to be using picture reorganization technology by 2014. The retail sales as well will be significant up, because of these technologies. Image recognition technology also makes on the web transactions safer by improving the protection perspective of on the web or mobile payme.